The 2nd Episode in The Tequila Trilogy will take Ray down the Las Vegas Strip to the 3rd Cabo Wabo Cantina to be built by Tequila Aficionado and Rock and Roll Hall Of Fame Member Sammy Hagar for an in depth look into how Cabo Wabo Tequila went from just a way to feed the need for a Thirsty Cantina in Cabo San Lucas during an Agave Shortage to what it is today as a Worldwide Mega Brand.
Sammy Hagar took his Tequila from just another Rock Star owned Booze Brand to an 80 Million Dollar Payday for his hard work when he sold 80% of the company to Campari Skyy which extended the reach of the brand to a Worldwide Level and quickly became one of the most recognized and requested Alcohol Brands on the Planet!
Episode 3 of the Trilogy will take us to the oldest Tequila Brand on the Planet.
Casa Noble was founded during the American Revolution way back in 1776 making it the Tequila with the longest history of continuous production and is still produced with the same formula in the sleepy town of Tequila Jalisco Mexico. Little has change for this fantastic Tequila over the years except for one major change recently.
Carlos Santana bought Casa Noble and is now not only a Legendary Guitarista in The Rock and Roll Hall of Fame but now El Rey De Tequila since he now owns the oldest and most respected Tequila brand on the Planet.
Libation Nation will also have other shows about Tequila and its often bastardized cousin Mezcal but these 3 episodes promise to be unique. There is even talk that these 3 episodes may also either become 6 half hour episodes or 3 one hour episodes so stay tuned for more as it all develops.
Saludos!
